Appositives and Possessives

Appositives and Possessives Appositives and Possessives Appositives and Possessives By Jacquelyn Landis Are you planning to go to a writers conference? Or is it a writers’ conference? Is the Saturday market in the town square a farmers market or a farmers’ market? This is a construction that often perplexes writers. The first instance in each example is an appositive: a noun phrase consisting of a plural noun that modifies another noun that follows it. The form with the apostrophe is a possessive, a noun that â€Å"owns† the noun that follows it. So if the conference is one that is organized for writers, it’s an appositive. But if it’s a conference organized by writers- one that belongs to them- it’s a possessive. Likewise, if it’s a market for farmers, the proper construction would be the appositive farmers; a market owned by the farmers would be the possessive farmers’. The trouble with such noun phrases is that they frequently are ambiguous. Lacking insider knowledge, you’re often left to guess whether it’s an appositive or a possessive. Furthermore, there are plenty of commonly accepted constructions that defy appropriate construction. Children’s Hospital is a case in point. Clearly, the children don’t own the hospital; it’s a hospital for children. But you’ll see the possessive apostrophe on just about every such hospital in the country. One in San Diego seems to be aware of the problem and has hedged its bet. Instead of an apostrophe in its logo, a blue kite with a tail occupies the apostrophe slot. You can choose to read it as an apostrophe or simply view it as a decoration. An example of an entity that got it right is Publishers Weekly. This is a publication for the publishing industry, not owned by it. The key is to do your best to determine possession (or not) and punctuate accordingly. So if it’s the boys football team, it’s an appositive. But if it’s the boys’ football uniforms, it’s a possessive. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to Know7 Patterns of Sentence StructureWhat the heck are "learnings"?

Free Essays on Through The Eyes Of A Child

Through the Eyes of a Child One would think that it is impossible to read this story without being ashamed of White America especially in the third paragraph page 746. â€Å"Of my ancestry I know almost nothing.† Booker T. Washington was a man of such extensive good will and generous spirit, that he could write about his mother being purchased like a barnyard animal and, on the other hand, could forgive the purchaser as one of slavery's victims too. Up From Slavery tells his story and provides his vision of America's racial future without express hate, in a childlike manner. Through the eyes of a child, Washington depicts how unfortunate he was as an adolescent yet grew to become one of the nation's leading educators and the recognized spokesman for his race at the turn of the Century. â€Å"I had no schooling whatever while I was a slave, though I remember on several occasions I went as far as the schoolhouse door with one of my young mistresses to carry her books. The picture of several dozen boys and girls in a schoolroom engaged in study made a deep impression upon me, and I had the feeling that to get into a schoolhouse and study in this way would be about the same as getting into paradise.†(pp.748) Washington had a brilliant observation. Education was in fact a major issue to which would help people like himself reach freedom. Small things like family gatherings and the clothes for him to wear was something else Washington brought up in his story. Things that we know take for granted was a dream to him. The clothes he was allowed to wear were not fit for anyone to bear. â€Å"It is almost equal to the feeling that one would experience if he had a dozen or more chestnut burrs, or a hundred small pin-points, in contact with his flesh.† (pp.750) This story of dreadful conditions is truly disturbing and should serve to silence those who pretend that slavery was a benevolent system. But even after recounting these hardships Washingto... Free Essays on Through The Eyes Of A Child Free Essays on Through The Eyes Of A Child Through the Eyes of a Child One would think that it is impossible to read this story without being ashamed of White America especially in the third paragraph page 746. â€Å"Of my ancestry I know almost nothing.† Booker T. Washington was a man of such extensive good will and generous spirit, that he could write about his mother being purchased like a barnyard animal and, on the other hand, could forgive the purchaser as one of slavery's victims too. Up From Slavery tells his story and provides his vision of America's racial future without express hate, in a childlike manner. Through the eyes of a child, Washington depicts how unfortunate he was as an adolescent yet grew to become one of the nation's leading educators and the recognized spokesman for his race at the turn of the Century. â€Å"I had no schooling whatever while I was a slave, though I remember on several occasions I went as far as the schoolhouse door with one of my young mistresses to carry her books. The picture of several dozen boys and girls in a schoolroom engaged in study made a deep impression upon me, and I had the feeling that to get into a schoolhouse and study in this way would be about the same as getting into paradise.†(pp.748) Washington had a brilliant observation. Education was in fact a major issue to which would help people like himself reach freedom. Small things like family gatherings and the clothes for him to wear was something else Washington brought up in his story. Things that we know take for granted was a dream to him. The clothes he was allowed to wear were not fit for anyone to bear. â€Å"It is almost equal to the feeling that one would experience if he had a dozen or more chestnut burrs, or a hundred small pin-points, in contact with his flesh.† (pp.750) This story of dreadful conditions is truly disturbing and should serve to silence those who pretend that slavery was a benevolent system. But even after recounting these hardships Washingto...

Important phenomenon of interpersonal communication Essay

Important phenomenon of interpersonal communication - Essay Example This paper will focus on the interpersonal relationships found in business, such as between customers and companies, among co-workers, and between managers/supervisors and their subordinates. This paper provides an empirical description of the Social Exchange Theory, a theoretical explanation of the phenomenon, and a critical evaluation of the validity and utility of the theoretical explanation. There is an empirical description of the Social Exchange Theory, which begins with the concept of knowledge sharing. Knowledge sharing is an important goal of interpersonal communication at organizations, because it can yield competitive advantages (Wu et al. 84). Nonetheless, organizations do not always exert adequate effort to develop mechanisms that successfully persuade employees to share knowledge (Wu et al. 84). Knowledge is precious and knowledge-sharing behavior is an example of social exchange in the workplace (Wu et al. 84). People who have the knowledge do not always feel free to s hare them, unless there are perceived benefits in doing so, which is a fundamental argument of the Social Exchange Theory. ... ndividual altruism† and â€Å"a social interaction environment.† The sampling came from Taiwanese high-tech industries, particularly research and development (R&D) teams. Finding showed that employees’ â€Å"perceived interpersonal trust,† from colleagues or supervisor, was found to be positively associated with their propensity to share knowledge (91). Employees’ altruism is also a trait that affected the tendency to share knowledge in the workplace and altruism also lessened the association between trust of colleagues and knowledge sharing (91). Furthermore, an â€Å"organizational social interaction environment† improves the positive association between trust of colleagues and knowledge sharing (91). Hence, trust is critical to knowledge sharing or the formation of some of the basic interpersonal relations that organizations require to become competitive. Whitener et al. explored the kinds of behavior managers may perform to build trust. Th ey used the agency and social exchange theories and proposed an exchange relationship framework that recognizes organizational, relational, and individual factors that support or restrain managerial trustworthy behavior. Their model argued for the importance of trust in creating strong and knowledge-sharing relationships. The empirical research showed that the social exchange theory is grounded on trust and from trust and expectations of benefits, positive social exchange can occur. A theoretical explanation of the phenomenon will further help understand the social exchange theory. The social exchange theory, as developed by Blau in 1964, states that an individual may seek to create an exchange relationship with others by willingly giving benefits to others first and then expecting some level of return in the future (Wu et al.

Structure of Eukaryotic Cells Essay Example | Topics and Well Written Essays - 1250 words

Structure of Eukaryotic Cells - Essay Example The eukaryotic cells are made up of numerous rod-shaped chromosomes. They are structured to compose of several membrane-bound organelles such as the mitochondria, Golgi apparatus, chloroplasts and endoplasmic reticulum. These organelles found in the eukaryotic cells have remarkable cellular functions. The eukaryotic cells are well structured and protected by a membrane-bound nucleus. This nucleus that surrounds the membrane is considered as a true nucleus (Lanza, 2009). Additionally, almost all eukaryotic organelles are divided with the rest of the cellular space by a membrane. The eukaryotic organelles are surrounded by a membrane that is based on lipid bilayers which are relatively comparable to the cell's outer membrane, but it is not similar. In summary, the aggregate area of a cell's internal membranes by far-off surpasses that of its plasma membrane. Similarly, organelle membranes just like the plasma membrane role are to retain the interior fluids in and the exterior fluids ou t. This separation allows several types of biochemical reactions to take place in diverse organelles (Lanza, 2009). Each of the organelles has a particular role in the cell and all of the cell's organelles work collectively in a unified manner to achieve the inclusive essentials of the cell. For instance, in a mitochondria cell's, the biochemical reactions send energy from pyruvate molecules and fatty acids into a molecule rich in energy called adenosine triphosphate (ATP).  

Impression on professionalism in physical therapy core-values self Essay

Impression on professionalism in physical therapy core-values self assessment - Essay Example According to the study conducted under the ‘excellence core value, there were several indicators such as demonstration plus investment in physical therapy, importance of using several material evidence to enhance professional decisions, involvement in collaborative efforts to promote quality health plus education, and others in which the scores were 4 or 5. Under the ‘professional duty’ core value, the author achieved consistency by scoring 4 or 5 levels. The indicators, in this case, included demonstration of beneficence, promotion of physical therapy profession and others. The high rating on these indicators attributes to immense knowledge and experience. The researcher is aware of these indicators and the core values connected to the sample indicators, therefore; he showed consistency of scores. The teller is aware of his professional obligations thus he applies his knowledge of physical therapy to meet these obligations. Under the ‘accountability’ core value, he scored a 3 on the indicator concerning acknowledgement and acceptance of consequences. On the sample indicator of ‘clients requirements above those of therapists’ the score was at level 3. There was the same score for an indicator concerning cultural bias plus gender.   The author scored low under the integrity core value on the indicator entailing the limits of his expertise. Other low scores emanated from indicators of political activism and involvement in social justice matters. The low scores attribute to the knowledge and awareness in those areas.

Colgate Competitor Analysis

Colgate Competitor Analysis It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street, in New York City, from where he delivered his merchandise to all customers, an innovative approach at the time. By 1817, the first Colgate advertisement appeared in a New York newspaper, and several years later, they expanded and established a factory in New Jersey, an indication of their growing success. This company was passed down from son to son, each and every one of them striving for integrity and quality in every aspect of the business. Concepts such as Colgate people were a way of managing, not just a team, but a family. This concept was first introduced by the founder and is still used today. Throughout the years, Colgate was an innovator, always developing new products. They were able to forecast market trends before the competition and develop strong brand equity through merg ers, acquisitions, and joint ventures. The first merger was with Palmolive Company, a soap company as well. Together, they created the first scented soaps, perfumes, and essences. In 1872, Colgate introduced toothpaste in malleable tube similar to the one we know today. Superior merits gave this convenient and simple brand the prestige to successfully tap into several different markets. In 1900, they won an honorable award for their premium soaps and perfumes at the Worlds Fair, which was conducted in Paris. In 1906, the 100th anniversary pronounced the success of over 800 brands, multiplying considerably in the years to follow. The years to come involve Colgate starting to think globally, by doing so through a subsidiary in Canada, quickly followed by operations in Europe, Asia, Latin America, and Africa. The development of new brands begins going rapidly, and what seems to be like one influential brand after the other is constantly bombarding the market. Many cleaning products are established such as Ajax and Soupline, which was first popular in France and is now sold in 54 countries around the world. The Palmolive dishwashing liquid was introduced in 1966 and can now be found on rack of your local grocery store. Irish Spring, Caprice hair care, and Protex, are brands that you are also probably aware of, proving to still be successful to this day, and can be found in over 70 countries. In 1976, they even acquired a leader in dog food named Hills, which shows to what extent they were confidently conquering the world horizontally with this wide variety of products. In 1983, one of todays extremely popular pr oducts, the Colgate Plus toothbrush, is launched. So many are sold annually that if you lined them up end to end, they would circle the globe 16 times. (Colgate Website) Soon after,a joint venture is made with leading oral care companies in Hong Kong. Acquisitions are made buying Murphy Oil Soap, Mennen,  Kolynos Oral Care, popular in Latin America, Gaba, prevalent in Europe, and they most recently bought Toms of Maine, a US based natural toothpaste. By 1989 the annual sales were surpassing 5 billion dollars, and by 1997, Colgate Total toothpaste is recognized as the market leader. With sales today surpassing the 15$ billion benchmark, Colgate continues to be a strong player in todays oral care market. Moreover, the company also conducts triple bottom line practices, reaching for success while targeting benefits for people, profits, and the environment. They have a You Can Make A Difference Program, which distinguishes the Colgate people for their grand efforts. Furthermore, they established Colgates HIV/AIDS initiatives in South Africa. As for performance and profit, they have been ranked in Business Week and GovernanceMetrics International Inc. as having the top Oral Care products. Concerning sustainable practices and respect for the environment, they contributed in a 40% decrease in water use, a 22% reduction in C02 emissions, and was the first of its industry to use recycled material in Europe. Market Industry and Market Analysis With over 24% category share in 2009, Colgate-Palmolive maintained its position as a world leader in oral care followed by Procter Gamble Co with 19.9% of company shares, and GlaxoSmithKline Pc with 9.9% (GMID company shares) (appendix with company shares graph). A significant reason why Colgate benefits from the highest market share in the oral care category is due to it high level of product development. They constantly launch new and innovative products, which gives them a competitive advantage in the market, and this is a big part of the companys strategy driving profitable growth. For example, in 2009 the company introduced the Colgate Wisp which was the first disposable mini-toothbrush with a breath freshening bead that allows the user to have a clean, fresh mouth with no water or rinsing. Due to their strong product development capability and focus on innovation, Colgate-Palmolive is in a position to continuously upgrade its product line regularly, thereby increasing custome r loyalty and revenues.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Another reason why Colgate has been able to acquire such a high market share is because of its high focus on marketing, leading to strong brand equity. Their marketing strategies involve offering products based on consumers needs and communicating the benefits though methods like free sampling as well as the Internet. Using this approach worldwide has been successful in increasing sales but also in acquiring a larger size of the overall category of the market. A further reason why the market share is high is because the brand enjoys a strong level of consumer recognition. Therefore, they have the possibility of gaining leverage in new markets and maintaining loyalty of existing customers.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   In addition to being a global leader in terms of company shares, Colgate Palmolive Co also has the highest brand share in oral care, with Colgate possessing 19.8% in 2009. The Colgate brand is followed by the Braun Oral-B brand having 9% of the market and then by Crest obtaining 6.4% of brand shares in that same year (GMID- product development) (appendix with brand shares graph). Other smaller but still significant competitors that Colgate-Palmolive faces in the oral care category include Johnson Johnson Inc, with their Listerine brand accounting for 6.4% of brand shares, followed by the Unilever group with Signal that has 4.1%, and finally GlaxoSmithKline Pc who owns the Aquafresh brand with 3.3% of brand shares.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   It is important to note that although the Colgate brand is experiencing growth year after year, the oral care is a mature category with limited room for innovation. Even though there are some growth opportunities, because oral care accounts for around 63% of Colgate-Palmolives beauty and personal care revenue, it is highly exposed to a slump in this category. In addition to being a mature category, the oral care products are facing a higher level of competition from private labels, which again hinders the profitability of the category. The increasing purchase of private labels is largely due to the decreasing spending power, which is caused by the high level of unemployment in many sectors since the economic downturn occurred. With a minimal cost per purchase, maintaining a high level of brand equity allows Colgate to remain competitive versus lower cost rivals. It also prevents recently established firms from gaining ma rket share. With the threat of private label, Colgate increased their effort towards innovation and branding by promoting the fact that they are the most recommended brand by dentists. This has helped Colgate fight the competitive pressures they are facing in the market. Not only does Colgate face increased competition from low-market brands but also from their major competitors such as Procter Gamble oral care products, who are also looking to expand globally in more perspective markets. Therefore, it is primordial for Colgate to continue investing in product development catering to customer needs, in order to face their increasing competition.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   There is also the issue of counterfeiting oral care products which is posing a significant threat to the company in terms of revenue loss. In 2009 thousands of tubes of fake Colgate toothpaste were recalled. This had a negative effect on customer satisfaction since purchasers of the authentic Colgate could stop buying this brand in the future believing that it is inferior to other brands and therefore decreasing customer retention (Datamonitor).   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Despite the significant threats that Colgate faced in the oral care category, the company intends to remain in a market leading position and continues to have globally recognized brands by seeking opportunities allowing them to do so. For instance, Colgate had begun taking advantage of the economic and population growth with developing and emerging economies such as Brazil, India and China. Each of these economies show very high growth prospects in terms of demand in the upcoming years for consumer goods like oral care products. For instance, it is expected that between 2009 and 2014, Brazil will be the fastest growing market in oral care by accounting for 20% of the global growth, followed by China with 18%, and India with 9%. Although Colgate-Palmolive dominates oral care in Brazil, China and India with 44%, 26% and 38% of market share respectively, it is essential for the company to maintain and increase its presence in these economies in order to reap the benefits of this growth rate (GMID-product development) (appendix with market presence graph). However, they have already begun facing strong competition from their rivals PG and Johnson and Johnson in these countries. Local players in India and China have also begun gaining importance in their individual markets. Domestic companies such as Yunnan Baiyao in China, and Dabur in Japan, have begun offering herbal/natural oral care products and there is a growing demand for them. Since Colgate is one of the most valued and recognized brands globally, they are in a good position to take advantage of this market and further increase their market share. Competitive Analysis of Oral Care in the Canadian Market In the Canadian market, as of 2009, Colgate-Palmolive was the second leading company, with 18% of the market share in the oral care sector, after PG who possessed 34%, and just before Johnson and Johnson, who owned 17% of shares (Euromonitor) (Appendix oral company shares 2005-2009). In terms of company shares by brand in Canada, in 2009, Crest led the oral care category with 18.6% of shares, followed by Colgate Total with 7.8%, Listerine with 7.1%, and Braun Oral-B with 6.4%. Refer to appendix xx for oral care brand shares.Nevertheless, during that same year, Colgate was a leader in the sales of toothpaste with 42% of the value share (with Colgate Total accounting for a total of 21.5%) followed by Crest with 30.2% (Appendix toothpaste brand shares). The third company was SmithKline Beecham Consumer Healthcare Inc (SBCH), whose 13% market share was largely due to the introduction of Sensodyne in 2007, which was very popular in the Canadian market. In reaction to this, Colgate launche d a similar toothpaste in 2009 for sensitive teeth called Colgate Pro Relief, which was clinically proven to deliver instant and lasting relief from sensitivity. Another significant rival in the oral care category in Canada is Johnson and Johnson whom, aside from having a big presence in toothbrushes and denture care, was the leader in mouthwash/dental rinses with its Listerine brand, holding 52% of the value share in 2009. Not far behind was Scope (PG) with 26%, and Peroxyl (Colgate) in fifth place with less than 1% share (mouthwash/dental rinses shares appendix).   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   When looking at PG, Colgates main competitor, their portfolio of brands in oral care category is highly diversified with Crest toothpastes and toothbrushes, whitening strips; Oral-B toothbrushes, and Scope mouthwashes/dental rinses. Also, like Colgate-Palmolive, PG continuously invest in strong marketing and advertising in order to maintain excellent brand image and brand awareness in the Canada. Therefore, in order to remain competitive and gain greater market share in the Canadian market, not only will Colgate need to continue to invest heavily in marketing, but a large amount will also have to be allocated towards innovation and product development. Knowing this, the company has recently introduced a multitude of new products including Colgate 360 ° ActiFlex, Colgate Max White, the re-launch of Colgate Total toothpaste and many more. Even though Colgate faces fierce competition in the Canadian market, there are many opportunities for them to exploit in order to gain market share. For instance, it is expected that tooth whitener products will be increasingly profitable, with a CAGR of 4% from 2009-2014 (Euromonitor). In addition, a CAGR of 3% is expected during that same period for manual toothbrushes, mouthwash/dental rinses and dental floss (Oral Care- Canada). Due to the increasing number of elderly people in Canada, it is expected that the denture care products will grow at a CAGR of 3% from 2009-2014.   It is essential for Colgate that they take advantage of these relatively high growth rates in Canada for the different oral care products, in order to acquire new customers and retain those who have been loyal to this day. Canadian Consumer Profile Being part of such a competitive market, Colgate aims to deliver maximized customer value to the market, offering a multi-product segment strategy. Colgate has identified all ages with any economic backgrounds as their target market, with the most focus on the baby boomer generation. There is an increasing growth of older demographics with low rate of childbirth, and this has had a direct impact on Colgate products. This shift resulted in a larger demand for oral care products that helps tooth discolouration, tooth sensitivity, and gum problems. The baby boomers usually have the highest disposable income, and they demand additional health benefits. This allows Colgate to position this segments products at a premium price. With this strategy, Colgate had 19.1% of sales from sensitive toothpastes in 2009, illustrating a profitable customer focus. As well, the recession in 2008 allowed Colgate to further focus their sales towards baby boomers. Due to the recession, the number of profess ional tooth whitening surgeries fell, which caused an increase in the demand for whitening toothpastes. Colgate, offering a wide variety of whitening toothpastes, was able to increase their sales in this sector, with sales of $78.2 million, which consists of 38.9% of their sales. It is also forecasted that the demand for tooth whiteners are to increase by 4% from 2009 to 2014. Not only is Colgate targeting baby boomers, but it is also targeting children to capture a long-term relationship with this age group as 6.8% of sales are from childrens toothpastes. For low to middle class consumers that are price-sensitive, Colgate offers traditional toothpaste. They comprise about 6.9% of their total sales. For quality-conscious consumers, Colgate offers wide variety of complete care toothpastes 18.2% of the sales. Colgate continues to increase brand recognition in this mature market to increase retention and loyalty by consistently offering a variety of products that best suit any customers needs. Strategy Product With over 20 different toothpastes, 11 different toothbrushes, 5 different childrens products, 10 different tooth whitening, and 10 different oral care specialties available in Canada, Colgate has successfully gained customer loyalty (see Appendix 1.1). This variety of products illustrates that Colgate has used a needs based segment strategy to attract every customer with different tastes. To list a few examples, Colgate Sensitive Pro-Reliefs feature of plugging and sealing open dentin tubules intends to gain interest from adults and elders whose sensitivity levels are much higher than other consumers. Moreover, Colgate Max Fresh mainly targets young adults with their different flavors and protection from bad breath. On the other hand, the idea of Colgate SpongeBob SquarePants Battery-Powered Toothbrushes was innovated to attract children, but it also was created with gentle bristles to protect their gums. From these following examples, it is obvious to note that Colgate is recognizi ng and understanding clients needs by providing the right products for each age group, which is a key factor when trying to increase loyalty and retain customers. Colgate continues to increase their value by positioning their products in all sectors of the market; from toothpastes that has no animal ingredients to attract vegetarians, or toothpastes that reduce the speed of the development of tartar above the gum line, to toothbrushes that are price-conscious or designed to remove odour-causing bacteria. By providing such a variety of products, they are preventing competition and substitution. Another factor that helped Colgate gain high awareness was through innovative packaging. For example, when Colgate was trying to penetrate the already existing whitening toothpaste market, they decided to come up with new premium packages matching their idea of creating sparkling and dazzling smiles. The toothpaste had a holographic package to catch attention. In order to make sure of this package, they used lead users strategy, where they gained a positive reaction, and therefore decided to launch the new product with this innovative packaging. Another example involves the launch of Colgate Max Fresh toothpaste in a unique clear tube. This new packaging was created for user convenience, so that the users know how much is left in the tube, notifying them when to replace it. With the slogan, find the right products that are best for you, Colgate strives to provide satisfaction to their consumers by supplying them with a range of products that meets their needs. In 2011, the company pl ans to continue innovation to meet consumer needs by introducing new products such as the Colgate Total Gum Defense, Colgate MaxClean SmartFoam toothpaste, Colgate 360 ° Surround, and Colgate Triple Action manual toothbrushes (http://investor.colgate.com/releasedetail.cfm?ReleaseID=545863ReleaseType=Earnings)/ Promotion In order for Colgate to maintain its value in this competitive market, Colgate spent a total of $1,534 million in 2009. This expenditure was largely involved with the promotion of new, growing, and maturing products. When launching a new product, such as Colgate 360 toothbrush, their advertising objective was to be informative and persuasive. They used advertising, sales promotion, as well as the publicity approach, including advertising through cable T.V., consumer magazines, providing product samples, and utilizing point of purchase. Furthermore, they used lead user strategy, which helped create great word-of-mouth. (dentist recommended brand) Even though promoting new products is important, Colgate believes that it is also crucial to continue advertising the existing products in the maturity stage. Rather than promoting in order to be informative, objective for products in this stage involve successfully reminding the consumers in order to create greater retention. Reminding the consumers is essential since this helps consumers acknowledge Colgate products existence and availability, while preventing them from switching to their competitors. Through using the pull strategy, Colgate has invested a great deal of their revenue to sales promotion, personal selling, and direct marketing. By using extensive mass marketing, consumer promotion at point of purchase, and organizing special events where they aim to build one-on-one relationship and increase net marketing contribution. Pricing Colgate-Palmolives oral care subdivision offers a variety of toothpastes, toothbrushes, mouth rinses and dental floss. These products are characterized as being low priced, requiring minimal buyer effort, and are subject to mass distribution and promotion by the producer. Typically with these sorts of low-involvement products, price plays the most significant role in the decision-making process. However, recent consumer trends suggest an added perceived value of certain oral hygiene product attributes, in particular the newly launched whitening, sensitive, and total care products, which now account for over 76% of the value share of toothpastes in 2009. With price being the most flexible of the four marketing mix elements and changes in consumer trends, Colgate has developed dozens of different brand extensions at different prices ranging from $1.685 (per 100ml) to $5.871 (per 100ml) to reflect these changing demands (see appendix for further detail). Colgate therefore is primarily e mploying value-based pricing for these products as production costs do not significantly vary. Colgate has been particularly successful in doing so as people tend to be reassured when they buy a more expensive hygiene product, for they make the assumption that it is the best possible thing they can do for their teeth. However, with families and consumers tightening budgets and reducing consumption as a result of the continuing harsh economic climate, it will become harder for manufacturers such as Colgate to continue to raise prices for most oral hygiene products, even advanced formulations, as consumers will readily switch to similar competitors or private label brands. Toothbrushes, on the other hand, face different consumer behaviors. Despite the economic climate, Colgate has employed a similar value-based pricing strategy in its toothbrushes by introducing improved manual toothbrushes that are claimed to be superior to its basic predecessors, and therefore carry a higher price t ag. Colgate manual toothbrushes sold at a variety of retailers range from $1.99 to $5.99. This strategy has been particularly successful as Canadian consumers have developed loyalty to their brand of toothbrush for they sense a more significant difference between the regular and improved toothbrushes, thus dissuading many from switching or trading down, thus increasing consumer lifetime value and profitability. Colgate is also catering to more health conscious but price-sensitive consumers by increasingly introducing affordable electric toothbrushes. Distribution Being low priced, and requiring low consumer effort, Colgate products must be mass distributed and accessible to most if not all Canadians. Colgate employs an intensive distribution strategy aimed at a maximum market coverage which supports the application of product replenishment based on pull strategies, as these come closest to reflecting true consumer demand. Research suggests supermarkets are the largest distribution points for toothpaste as well as other oral care products, followed by mass merchandisers and drug stores. With that in mind, it would simply not be efficient for Colgate to sell directly to small distributors, therefore Colgate products often go through at least one wholesaler before reaching the shelves of our supermarkets. Colgate does however, directly sell to some of the larger retailer chains such as Wal-Mart, who purchase in such large volumes that it is more efficient to do so. Colgate therefore operates in what is called a parallel distribution network in w hich some retailers are forced to buy through a mass distributor while others are not. However, Colgate is working closely with small shop owners and local wholesalers through Joint Business Plans to ensure greater availability of Colgate products, as well as to provide the right assortment of products with the best visibility on the store shelves. Prior to distribution, while Colgate products are produced around the world, use of contract manufacturers is very limited as more than 90% of products were made in Colgate facilities. Colgate does concede however that the use of contractors often allows to optimize their supply chain capabilities, deliver innovative technologies, increase speed of delivery, and especially increases flexibility which is key in a rapidly changing marketplace. Three-year globalization contracts with their main suppliers enabled a reduction of the supplier base from 11 to 4 suppliers. For a key toothpaste ingredient, the supplier base was reduced from 7 to 3 to help achieve record savings and cost reductions. With optimized supply chain logistics and control over the manufacturing process, Colgate products are quick to move from their respective factories to stores all throughout Canada. In five years, Colgate managed to cut its time from product concept to retail shelves by 50%. Results Colgate-Palmolives CEO, Ian Cook, claims that his firm will continue to perform well given the current competitive and economic challenges and are committed to investing and growing our business and expanding our strong market positions (A-R 2009). Interestingly enough, Colgate-Palmolives company shareholders equity has bounced back from a ten year low, in millions, of 350 in 2002 to 3,116 as of 2009. Colgate-Palmolive (C-P) has clearly proven itself as a successful and innovative company year after year with solid financial results and consistent growth. In fact, the company claims to have obtained significantly superior results versus the SP index and the average of selected competition over the last 25 years. C-P obtained 3328% versus 2833% growth among competitors. Against the SP index the results are even greater compared with a 969% return to shareholders (Colgate TSRG). In Canada, Colgate-Palmolives launch of Colgate Sensitive Pro-Relief has been quite successful. It is now th e number one selling SKU and the firms number one competitor has reacted with deep discounting, though Colgate maintains that they have taken market share away once the subsidies cease. They plan to invest and grow while still seeking to further already strong market positions. Operating revenue has increased for Colgate Palmolive steadily over the last 5 years. Although revenues from fiscal year 2009 were virtually unchanged from 2008, operating cash flow was up over 43% in 2009. The firm has consistently maintained its gross profit as a percentage of sales above the 50% threshold, reaching close to 60% in both 2009 and 2010. In addition, diluted earnings per share have seen 65.5% growth from 2004 to 2009. EXPLAIN WHAT THE NUMBERS MEAN As of C-Ps last quarter, North America formed approximately 19% of sales and unit volume grew 3.5% and 4.0%. Operating profit increased 22%. Although the 2010 annual report and official audited results have yet to be released as to date, fiscal year 2010 worldwide sales were $15,564 million, up 1.5% versus full year 2009. Operating cash flow in 2010 was lower by 2% to $3,211 million, a considerable drop compared to the aforementioned 43% increase in 2009. However, North America remains sluggish, where operating profit decreased 8%. Reported sales gains were 2%, with a 3.5% increase in volume while accepting 2.5% increase in coupons and promotions. C-Ps free cash flow, before dividends, does however remain very strong; consistent with 2009 it exceeded 100% of net income. Net income and diluted EPS for fiscal year 2010 were $2,203 million and $4.31, versus $2,291 million and $4.37 in 2009. From the Statement of Cash flows, in is clear C-P has been increasingly using debt to increased capital. Proceeds from issuance of debt having increased approximately 3.5 billion and 231.4 % from 2007-10 with net cash used in financing activities also increased 45.5%. Capital expenditures have remained consistent since 2007. Despite increases in net income, depreciation and amortization have remained steady over the last 5 years, with no unusual increase or decrease. Total assets are also virtually unchanged from 2009 to 2010. In their 2008 annual report, Colgate stated that they spent over $1.6 billion marketing its products around the world. In other words, Colgate is spending an amount nearly equal to the book value of its equity capital, which accounts for about 11% of total sales, every year on marketing its products. This is evidently a significant amount of capital that will be creating value for the firm in future business. For a competitor to replicate this company, C-P clai ms that they would have to spend multiples of this amount to establish and develop the relationships that they have acquired over many years. They claim that the same is true for certain general, administrative, and research and development expenses; all of which are being expensed as incurred. In evaluating the firms results, it is thus imperative to include the intrinsic value of marketing efforts. Recommendations According to oral care forecasts in Canada, Colgate should definitely continue to maintain its position as a domestic leader in toothpaste since it represents the highest level of sales in the Canadian market. This can be done successfully by developing new products and affectively marketing each one respectively. Colgate should then focus on manual toothbrushes because they have the second highest level of sales, followed by dental rinses, tooth whiteners and then denture care, which do in fact show growth but at more modest levels of sales. Secondly, while basic products provide the necessary means of oral care, more expensive value-added products provide convenience and comfort to the consumers ready to pay higher prices, such as babyboomers. People usually tend to be reassured when they buy a more expensive product, because they feel assured that its the best possible thing they can do for their teeth. In addition to new product development, companies will focus on marketing and advertising support of their existing brands. Colgate should continue to remain on the high end scale of the oral care industry and maintain position in the high end category. Moreover, with respect to the Canadian market, they should invest more heavily in the mouthwashes considering that they have no market share while sales are the third highest in the oral care category after toothpaste and toothbrushes. As previously mentioned, the toothpaste market is generally not price sensitive and brand loyalty plays an important role in majority of the customers. Currently nearly 97% of the population in developed countries uses at least one variety of toothpaste. This gives marketers virtually no space to expand the market with new users. Consequently, adding or increasing value to the product is the preferred alternative. Technological progress made in recent years altered the toothpaste segment and made innovation a driving force. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment. Currently, for major toothpastes, averting tooth decay is not sufficient, therefore guaranteeing benefits such as fresher breath, healthier gums and whiter teeth. More comprehensive products such as Colgate Total have strengthened Colgate-Palmolives market position substantially. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities. This made manufacturers roll out products with a lot of additional features that were not available previously. Over three-fourths of net sales come from outside United States, so in future years strengthening market position worldwide will be integral to triumph over the competition. In addition, the considerable revenues from international operations are key to sustaining the firms value proposition, as product innovation has revitalized the oral care market in recent years. To ensure future success Colgate must continue to invest in product in

Nothing Is Certain :: essays research papers fc

Theory of Knowledge Writing Assignment   Ã‚  Ã‚  Ã‚  Ã‚  “Nothing can be known with certainty'; Is this statement true? Are you certain? In this essay I plan to show that nothing can be known with certainty, I will examine the truth and certainty of life and of humans, and prove that nothing can be known for certain.   Ã‚  Ã‚  Ã‚  Ã‚  Sir Isaac Newton came up with many theories of time and space. Euclid said that there can be a concept of a straight line but Newton said nothing could ever travel in a straight line, see illustration below. It shows that in this spherical universe one can go straight but never for very long. If you are certain you are going in a straight line think again. But these facts are known, if not by the general public then at least by mathematicians. However Max Born states the theory only holds water if the exact sphere of reference is specified, if nothing is certain then the sphere of reference can never be known to a point where there is no question as to it being perfect, therefore a basic theory of motion is null and void. The statement “nothing can be known with certainty'; holds true to the vast unending universe all the way down to the tinniest subatomic particle. Everything is moving; nothing can be studied to so exactly that there is no question about the object, because the act of studying an object changes the object.  Ã‚  Ã‚  Ã‚  Ã‚   I am not saying that Newton’s and other theories like it are wrong, I am saying that we put too much faith in something that is not absolute, unfortunately we have no other choice. When I sat down to write this essay I decided to look for the easy way out. In Microsoft Word 97 there is a feature where you can ask the computer a question and it will answer it to the best of its knowledge. If computers are as powerful as man created them, then my state of the art machine with its state of the art word processor should have no problem answering the question, “Why is nothing ever certain?'; When I hit enter to ask the machine the question I was bombarded with a multitude of answers but none of which fit the question. The computer could show me how to print multiple copies of this essay, and how to get this essay on to the Internet where mathematicians and artists alike could see it.

Experiment: Analysing molar mass of Aspirin Essay

Introduction In 1899 the Bayer Company of Germany introduced the ethanoate ester of salicylic acid naming it, ‘Aspirin’. Aspirin is an acid, it can be titrated with a base such as sodium hydroxide to the equivalence point. The following chemical equation describe the acid-base reaction that will be observed in this experiment. H-Aspirin + NaOH ——> Na-Aspirin + H2O (acid) (base) (salt) The above chemical equation is balanced as written. An indicator will be used to provide a way to visually determine the endpoint of the titration. Phenolphthalein changes from colourless to a faint pink while bromothymol blue changes from yellow to a faint blue at a pH of around 8. Aim To calculate the molar mass of Aspirin Hypothesis The chemical formula of Aspirin is C9H8O4. It can also be written as C6H5(OCOCH3)COOH. In this experiment, Aspirin, which is an acid, will react with sodium hydroxide, NaOH in an acid-base reaction to produce salt and water. This analysis makes use the fact that aspirin is a monoprotic acid and therefore reacts with NaOH according to the equation: Conclusion The experimental molar mass of Aspirin, C6H5(OCOCH3)COOH is close to the theoretical value. The difference between the experimental value and the accepted value is not really big. However, there are difference between the experimental molar mass of aspirin when using phenolphthalein and bromothymol blue as indicator. The obtained molar mass of aspirin when using phenolphthalein indicator is smaller than using bromothymol blue as indicator. The difference with the theoretical value is also less. Due to this difference, the percentage error when using phenolphthalein is smaller than bromothymol blue. Therefore, phenolphthalein is a better indicator in this acid-base titration reaction. This is because the final pH or the endpoint of titration lies in between pH range of phenolphthalein that is 8.2-10.0 and not in bromothymol blue which is 6.0-7.6 . This is the reason why phenolphthalein indicator is able to produce more accurate result than bromothymol blue. Evaluation There are some weaknesses that were detected throughout the experiment. Firstly, the volume of indicator are not fix in this experiment. Using drops is not really suitable as it may distort the volume of indicator in this experiment. The difference may not really big but it still can affect the final result. Secondly, the mixture of aspirin, C6H5(OCOCH3)COOH and sodium hydroxide, NaOH is not stirred during the titration. This may produce uneven and not uniform result as the NaOH is not totally mix with the aspirin. The neutralization process may only occur on the surface of the aspirin solution. Having said that, this experiment is successfully analyzing the molar mass of aspirin. The experimental value is close to the theoretical value. Further improvement In order to improve the results of the future experiments, several ways can be implemented. Firstly, the volume of indicator use should be fixed instead of using drops. By using this way, the level of uncertainty of the final results can be reduced. Besides that, the mixture of aspirin solution and NaOH need to be stirred throughout the titration process. More uniform results can be obtained by implementing this method.

Viral Marketing Essay Example

Viral Marketing Essay Example Viral Marketing Essay Viral Marketing Essay History Unbalanced scales. svg The neutrality of this section is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (September 2008) There is debate on the origination and the popularization of the term Viral Marketing, though some of the earliest uses of the current term are attributed to Harvard Business School graduate Tim Draper and Harvard Business School faculty member Jeffrey Rayport. The term was later popularized by Jeffrey Rayport in his 1996 Fast Company article The Virus of Marketing , and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmails e-mail practice of appending advertising for itself in outgoing mail from their users. [3] Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus: Hidden Agendas in Popular Culture. The assumption is that if such an advertisement reaches a susceptible user, that user will become infected (i. e. , accept the idea) and will then go on to share the idea with others infecting them, in the viral analogys terms. As long as each infected user shares the idea with more than one susceptible user on average (i. e. , the basic reproductive rate is greater than one the standard in epidemiology for qualifying something as an epidemic), the number of infected users will grow according to a logarithmic curve, whose initial segment appears exponential. Of course, the marketing campaign may be wildly successful even if the rate at which things are spread isnt of epidemic proportions, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising. Among the first to write about algorithms designed to identify people with high Social Networking Potential is Bob Gerstley in Advertising Research is Changing. Gerstley uses SNP algorithms in quantitative marketing research to help marketers maximize the effectiveness of viral marketing campaigns. In 2004 the concept of Alpha User was released to indicate that it had become ow possible to technically isolate the focal point members of any viral campaign, the hubs who are most influential. Alpha Users can today be isolated and identified, and even targeted for viral advertising purposes most accurately in mobile phone networks, as mobile phones are so personal. In response to its use, many sites have started up trying to describ e what viral marketing is and to offer viral marketing services as an outsourced extension of a business. [citation needed] [edit] Notable examples * The Ponzi scheme and related investment Pyramid schemes, are early examples of viral marketing. In each round, investors are paid interest from the principal deposits of later investors. Early investors are so enthusiastic that they recruit their friends resulting in exponential growth until the pool of available investors is tapped out and the scheme collapses. * Multi-level marketing popularized in the 1960s and 70s (not to be confused with Ponzi schemes) is essentially a form of viral marketing in which representatives gain income through marketing products through their circle of influence and give their friends a chance to market products similarly. Multis include Amway and Mary Kay Cosmetics among many others. * Early in its existence (perhaps between 1988 and 1992), the television show Mystery Science Theater 3000 had limited distribution. The producers encouraged viewers to make copies of the show on video tapes and give them to friends in order to expand viewership and increase demand for the fledgling Comedy Central network. During this period the closing credits included the words Keep circulating the tapes! [5] * In 2000, Slate described TiVos unpublicized gambit of giving free TiVos to web-savvy enthusiasts to create viral word of mouth, pointing out that a viral campaign differs from a publicity stunt. [6] * In 2001, BusinessWeek described web-based campaigns for Hotmail (1996) and The Blair Witch Project (1999) as striking examples of viral marketing, but warned of some dangers for imitation marketers. [7] * Launched in 2002, BMW Films was among the earliest viral marketing ampaigns. It attracted nearly 55 million viewers and helped to elevate the career of Clive Owen. * Some accuse Publius Enigma, a series of unusual postings in 1994 that relate to The Division Bell, to be viral marketing to gain attention for the album. * Burger Kings The Subservient Chicken campaign, running from 2004 until 2007, was cited in Wired magazine as a striking example of viral or word-of-mouth marketing. [8] * Cadburys Dairy Milk 2007 Gorilla advertising campaign was heavily popularised on YouTube and Facebook. The release of the 2007 concept album Year Zero by Nine Inch Nails involved a viral marketing campaign, including the band leaving USB drives at concerts during NINs 2007 European Tour. This was followed up with a series of interlinked websites revealing clues and information about the dystopian future in which the album is set. * In 2007, World Wrestling Entertainment promoted the return of Chris Jericho with a viral marketing campaign using 15-second cryptic binary code videos. The videos contained hidden messages and biblical links related to Jericho, although speculation existed throughout WWE fans over whom the campaign targeted. 9][10] The text Save Us and 2nd Coming were most prominent in the videos. The campaign spread throughout the internet with numerous websites, though no longer operational, featuring hidden messages and biblical links to further hint at Jerichos r eturn. [11][12] * In 2007 the New York Times advertising columnist Stuart Elliott wrote about a business-to-business viral campaign for a software company, showing that viral advertising has application in areas outside of consumer marketing. [13] * In 2007, Portuguese football club Sporting Portugal integrated a viral feature in their campaign for season seats. In their website, a video required the user to input his name and phone number before playback started, which then featured the coach Paulo Bento and the players waiting at the locker room while he makes a phone call to the user telling him that they just cant start the season until the user buys his season ticket. [14] Flawless video and phone call synchronization and the fact that it was a totally new experience for the user led to nearly 200,000 pageviews phone calls in less than 24 hours. [citation needed] * Avirginsplea. om claimed that a 25-year old virgin living in Toronto named Geoff needed five million hits on his website in 30 days in order for Jenn, one of his very hot platonic female friends, to help him lose his virginity. * The 2008 film Cloverfield was first publicized with a teaser trailer that did not advertise the films title, only its release date: 01Â ·18Â ·08. Elements of the viral marketing campaign included MySpace pages created for fictional characters and websites created for fictional companies alluded to in the film. The Big Word Project, launched in 2008, aims to redefine the Oxford English Dictionary by allowing people to submit their website as the definition of their chosen word. The viral marketing project, created to fund two Masters students educations, attracted the attention of bloggers worldwide, being featured on Daring Fireball and Wired Magazine. [15] * The marketing campaign for the 2008 film The Dark Knight combined both online and real-life elements to make it resemble an alternate reality game. Techniques included mass gatherings of Joker fans, scavenger hunts around the world, detailed and intricate websites that let fans actually participate in voting for political offices in Gotham City, hidden phone numbers and websites in the queue lines of The Dark Knight roller coasters at Six Flags Great America and Six Flags Great Adventure, and even a Gotham News Network that has links to other Gotham pages such as Gotham Rail, a Gotham travel agency, and political candidates pages. The movie also markets heavily off of word of mouth from the thousands of Batman fans. Both the second and third games in the Halo series were preceded with viral marketing in the form of an alternate reality game called I Love Bees for the second game, and Iris for the third game. * In December 2009, podcasters of The Mike OMeara Show launched a viral marketing campaign on Facebook to encourage others to download the show. * Between December 2009 and March 2010 a series of seven videos were posted to YouTube under the name iamamiwhoami leading to speculation that they were a marketing campaign for a musician. In March 2010, an anonymous package was sent to an MTV journalist claiming to contain a code which if cracked would give the identity of the artist. [16] The seventh video, entitled b, appears to feature the Swedish singer Jonna Lee. [17][18][19][20] * On July 14 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6. 7 million views after 24 hours, ballooning over 23 million views after 36 hours[21]. Old Spices agency created a bathroom set in Portland, OR and had their TV commercial star, Isaiah Mustafa, reply to 186 online comments and questions rom websites like Twitter, Facebook, Reddit, Digg, Youtube and others. The campaign ran for 3 days[22]. [edit] Viral Marketing Services Viral marketing services (VMS) include full service marketing, advertising, and media brokerage. There are outsourced companies hired for these services. Like other professional niches, (i. e. lawyer, accountant, IT), companies are now being sought for their professional insight and expertise in Guerilla marketing strategies and advanced Internet and mobility technology in the hopes of providing more leads, sales, and profits than traditional marketing service providers. A VMS company will typically create impressions for a very specific market or audience as defined by a client. The more impressions created for a client, the greater the chance of increasing prospective customer awareness of the client’s products or services. A VMS company’s basis of success is based on the ability to successfully leverage many forms of media to create a large market presence for the client. A VMS company is not responsible for searching out leads. Rather, they are responsible for creating leads through brand recognition by means of market branding and innovative advertising services. edit] Methods * Internet Search Engines Blogs * Target Marketing Web Services * Social Media Interconnectivity * Industry specific organization contributions * Television Radio * Multiple forms of Print and Direct Marketing * SEO Web Development * Customer Participation Polling services * Outbound/Inbound Call Center Services * Mobile SmartPhone Integration VMS target m arketing is based on three important principals: 1. Social Profile Gathering 2. Proximity Market Analysis 3. Real-Time Key word Density Analysis By applying these three important disciplines to an advertising model, a VMS company is able to match a client with their targeted customers at a cost effective advantage. [edit] Motivations Products and services change as consumers demand change. Because of this, businesses have recognized that the method of marketing must change. Marketing is about putting your business in front of the largest interested audience for the lowest cost per viewer. In the early 20’s, radio was the means of reaching a mass audience followed by television in the late 40’s. Television would maintain the number one spot in terms of mass audience advertising until the Internet took hold in the mid-90’s. Now people are sharing information, collaborating on topics of interest, and networking on the internet in ways not previously imaginable. [edit] Statistics * Two thirds of the world’s Internet population now visit a social network or blog site weekly[23] * 220+ million people visit the top 25 social networks each month[24] * Facebook alone has 500+ million active users[25] Social media Internet traffic has exceeded adult entertainment sites * Time spent visiting Social media sites now exceeds time spent emailing[26] * Consistent polls reflect that 89% of people forward news, events, and vendor specific information to people in their network. [27] * 59% of adults polled state that they use their cell phone to remain connected with their social network[28] Because of statistics such as these, companies – big or small – have seen to it that viral marketing services are integrated into their company. Because the cost per impression is typically much lower in comparison to other forms of media, businesses have been able to reach a very large buying audience at a lower cost when compared to other forms of available media. [edit] Techniques Many companies simply embed key words on their web site to support Search Engine Optimization best practices in order to receive a high ranking on Google in the hopes of building a strong internet business. However, this is only one component to capitalizing on the power of viral marketing. Viral marketing is about connections. The more quality connections a company can make, the more business impressions they will create. The more business impressions they create the higher likelihood that a consumer (or other business requiring a service) will make contact to purchase a good or service. By use of a social profile gathering system, a VMS company is able to create interconnections with web sites and social media groups specific to the client’s market audience. In addition to the more common social media web sites (LinkedIn, Facebook, etc. , the internet is home to over 300,000 social community web service providers. Each of these social community web service providers have from 5 million to 50 million active users thus creating a large community of active consumers. By actively maintaining an extensive analytical database of these connections, a VMS goal is to be able to successfully match a business with the targeted buyers. Technology is the tool that allows b usinesses to moderate, manage, and automate communication with the global scale of Internet users. VMS technology incorporates artificial intelligence which allows a system to communicate with a prospective buyer via their phone (voice), SMS (Text Message), blog site, or email. Without having this level of sophisticated technology in place, a VMS company would be unable to manage the large amount of users and leads available on the Internet; but because of the advancements of technology, targeted campaigns can meet the goals and requirements of businesses from all over the world.

A Beautiful Thing essays

A Beautiful Thing essays Amy Williams Dr.Yow Essay 2 A Beautiful Thing Lucy Grealy, in her essay Mirrors, gives an awesome portrayal of how our external being, as seen by others, shapes and influences our own feelings of inner worth. The author breaks down the true definition of individuality, pointing out that individualism is really nothing more than the way society perceives us. For example, when Lucy was young, her family and doctors rewarded her good behavior (i.e. silence) during chemotherapy by exclaiming, What a brave little girl. Unfortunately, this type of praise installed a false and unhealthy sense of self in Lucy. She became attached to this courageous, stalwart disposition, feeling that her reticence contributed to the approval, attention, and acceptance she received from others. Grealy states, ...if I broke down, this would be seen as despicable in the eyes of both my parents and doctors. I got tired of being brave, every week I told myself not to cry and every week I failed (50). The author f elt that by shedding tears, she had somehow failed to cooperate effectively, leaving disappointment in the heart of her most sought after audience, her parents. Like so many of us experience today, L. Grealy linked her broken life and lack of self-confidence to her outward, flawed appearance. To illustrate, she writes: I didnt feel I could pass up yet another chance to fix my face, which I confusedly thought concurrent with fixing myself, my soul, my life (49). In most cases, it is not necessarily our own face that humans most desire to change, but similarly, we mistakenly long for modification from the outside inward rather than the inside outward. We struggle with self-acceptance, and ascribe our inadequacy to external blemishes, an outside force, Amy Williams Dr.Yow Essay 2 which denies the possibility for self-assertion and growth. As individua ...

Probation Officer Essay Example | Topics and Well Written Essays - 250 words

Probation Officer - Essay Example Three associations that provide aid and support to the professionals of the career of probation officer include the American Probation and Parole Association (APPA), Federal Probation and Pretrial Officers Association (FPPOA) and the National Association of Probation Executives (NAPE) (Clear, 2006). The mission of APPA is to assist, confront and provide authority to its members with the aid of learning and development (APPA, 2012). The APPA comprises of members from various countries including Canada and US, these members are indulged in the activity of probation on various fronts including: executive, legislative and others. If an individual want to become a member of this association, he/she has to invest $50. APPA produces various publications including Perspectives and CC Headlines. The FPPOA’s mission constitutes of supporting, promoting and setting standards for the professional probation officers (FPPOA, 2012). To become an active member of this association for one year , an individual has to pay $40 and the publication produced by this association is recognized as THE CONNECTION. The mission of NAPE is to increase the professionalism of the profession of probation. An individual subscription of NAPE costs $50/year and the publications produced by NAPE is NBAPE Executive Exchange (NAPE, 2012). The legal code of probation in the New York is Article 12-A, the laws contained in this code are associated with increasing professionalism of probation officers, the educational and training requirements of a probationer officer, the jobs that these officers have to perform and the tests that these officers have to pass through (FindLaw,

Investment strategies Assignment Example | Topics and Well Written Essays - 250 words

Investment strategies - Assignment Example His comments were confirmed by the company’s board of director who proposed the split of stock of the soft drink manufacturer that was worth forty dollars almost a century ago would now be worth 9.8 million of dollars. I learned about the power of patient when it comes to saving (Hagstrom, 24). The author states that forty dollars in 1919 is quite different from forty dollars in the current world. he states that despite the rise in inflation, rise in the price of sugar, the world war   and the great depression that targeted the financial market investigating in the coca cola company was still the best idea as the outcome was more than the money invested at the time. I believe that a knowledgeable investor should have patience while investing.  Ã‚   Even though it may take a long time to achieve the best outcome, it is still the right thing to do. Buffett’s advice on the dangers of timing and long time investment is also quite important. He asserts that it is dangero us to time the market so that investments are done when the market is on the rise and sell when the market is declining. He states that the move is only better than a random chance and that it is dangerous to invest with attention based on time of the market (Hagstrom, 30). He stresses that it is not essential to understand whether the stocks are being bought at the right time since it is often considered an arbitrary imagination. It is only significant to understand the relative price that is being paid for the business.