64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 Meeting: atomic amount 90 6:30 9:20 206 Bryan create Education is not preparation for smelltime; education is life itself. (Origin unkn let) Instructor: Office: Telephone: email: Office Hours: unavoidable Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail available) Magriff3@uncg.edu (the most efficient means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The intelligent man learns from his own experience; the all-knowing man learns from the experience of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. Best f atomic number 18 Cases in seting, 3rd edition, Kevin Lane Keller, Prentice-Hall. Additional readings and lecture notes argon distributed through Blackboard. Brand workweek www. stigmatiseweek.com (recommended) Catalog frame translation: Prerequisite: MBA 606 The evolving nature of stake over time and the fundamental interaction of managerial actions to produce consumer under radix and response to stakes in both domestic and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets any mansion has.
However, management education has not nonrecreational sufficient attending to managing brands, as the statement below suggests: The MBA should stand for รข€žMurderer of Brand Assets.? (Larry Light, Marketing Consultant & Chairman of the partnership for Brand Equity) To manoeuvre this oversight, and to allow students to apply concepts learned in MBA 606, Marketing Management , this hightail it addresses most-valuable! branding decisions faced by organizations. The course objectives ar: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to provide relevant theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to apply these principles. Class coiffure The course consists of lectures (slides are made available on BB...If you penury to get a full essay, order it on our website:
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