Analysing Marketing Opportunities

Introduction An Australian company Nutrigoods Pty Ltd which has two distribution centres crosswise Melbourne has developed a new eat caryopsis; Nutrilicious. This breakfast cereal is designed to have high nutrients and a bully taste. Marketing is an formational function and a set of processes for creating, communicating and delivering pee-pee dear to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders (Kotler et al., 2007). The conclude of this essay is to analyse the external factors, or Macro-environment environ the maturement of Nutrilicious breakfast cereal. This analysis will develop the look for take for the strategic planning phase of development, it will support to approach pattern the planning of marketing strategies and provide perceptiveness on the crush way to implement the new cereal into the appropriate maneuver market. Demographic The frugal Environment The Economic Environment is d efined by Kotler et al. (2007) as “Factors that affect consumer purchase agent and pass patterns”. Current macro-environment economic trends in dwelling house incomes and the inequality mingled with the high and low income households, effect the buy power of consumers.

In a ten year comparison surrounded by 1984 and 1994 in spite of appearance the Australian Bureau of Statistics (2006), household liquid income increased by 52% in the terminal income quintile compared to 71% in the highest quintile change magnitude the gap between these households. According to the Australian Bureau of Statisti cs (2006), in the same timeframe, the purch! ase power of the move percentile was decay by 9% while the highest percentile gained a 2.5% of disposable income, increasing their buying power. This finding suggests that Nutrigoods should consider different set approaches for different geographic areas, such as placing their product at a lower price for discount food stores and a higher determine approach for the more elite suburbs. Another...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper