'Individual Report (50%)\r'

'You ar required to cultivate a trace for management, recomm sacking that the Company enter into a crude overseas foodstuff place (defined as a country or large region at bottom it) and outline the main features of the merchandising plan. The new marketplace that you recommend is your choice however it must non be one where the Company is already present. The report should be 3000 words max and the hand in date is 13th March 2013 via Blackboard sooner 12 noon. Your recommendation needs to contain the pursual:1 Reasons for selection of new market for approach by the Company 2. torpedostitute markets which were candidates and reasons non selected 3 seed market entry system, including rationale 4 Outline of recommended trade commix. Assessment criteria * Knowledge of hypothesis underpinning internationalisation of marketing * Demonstration of the ability to develop discriminate solutions for differing market circumstances * Evaluation of options and only whenifica tion of recommendations * Use of references, and passe-partout standard of the report The critical points to remember argon: 1 Answer all 4 interrogates and learn that you answer the questions verbalised.All questions are equally eventful that do not necessarily subprogram the corresponding number of words. Do not spend so oftentimes meter on one question to the detriment of an new(prenominal). Use common sense. 2 The questions are interrelated and you can refer to previous sections to meliorate the links so that the report flows well. 3 Your marketing mix must urinate sense with your proposals and with the other separate of the mix. E. g. it is nonsense to suggest that a steel which is positioned as say luxury and High end utilises an everyday low value pricing strategy. deliver to be succinct and do not acknowledge great parts of interrogation reports. These should be referred to and utilize to reserve your arguments. Remember answer the question exploitation y our research and analytic thinking not the other musical mode around.5 Use guess and research appropriately to support your justifications and recommendations. Suggested report structure 1 Introduction †state the company, where they operate now the new country reaping range/brand and outline of the report. This is very important to set the scene of the report. Do not create verbally the history of the company. Justification for country x utilize your research and analysis aspire reasons for your selection of the new market to enter. A competitive analysis should be evident. Refer to appropriate theory and reference. 3 Alternative market(s) rejected †suggest markets that were considered and dislodge why they were not as suitable Refer to appropriate theory and reference. 4 Market entry strategy Propose your market entry strategy which must make sense with the research and analysis from section 2, the placement towards risk of the company, and your rationale for the entry strategy.Do not just describe the entry strategy †you must justify what you propose. 5 Outline marketing mix strategy †these are your recommendations for the marketing mix with justification. You must use appropriate theory and references throughout. You should include here the brand determine, positioning, segments and targets for the country you are choosing to enter and provide a justification based on theory and research. For all(prenominal) strategy make sure you mention whether this is a global position whether it has been standardise or adapted.Refer to appropriate theory throughout. You may use examples to illustrate your points but we do not expect a just tactical marketing mix outline i. e. messages. reaping strategy †in relation to other parts of the world, overlap decisions e. g. full product range/ trammel and why. You might refer to the PLC, competitive advantage, brand position, values etc. Pricing strategy †strategy not tactical pricin g/actual price for the product/service. Distribution strategy Promotions strategy †which media do you propose and why?Is it standardised or adapted? You do not need to develop advertising materials or messages. Budget not required. People †is there a service element to your product/service? attend Physical evidence You may use sub headings, diagrams, tables, graphs, as appropriate. You do not need to draw an executive summary. You do need a limit page, page numbers, section headings and reference list. Mistakes from last form 1 Reports were unbalanced †so much time spent on the first questions that the subsequent sections suffered. abstracted references throughout the report and use of non credible sources. 3 Lack of International marketing theory. Too much use of very basic marketing theory and schoolbookbooks. You must use and International marketing text and appropriate reading. 4 Descriptive PESTLs with no analysis and not used throughout the report. Your re search is to be used to justify your decisions. 5 Marketing mix were lists of suggestions with no justification. They must be linked to the PESTL analysis, research and theory and justified. Jacqueline Lynch February 2013\r\n'