The Advertisement of Harmful Products Essay -- Tobacco Marketing

The Advertisement of Harmful Products Psychological Persuasion through advertisement why tobacco companies are still in business. With continuing advancements in medical exam research, the harsh reality of tobacco smoke becomes more evident. The deadly nitty-gritty of smoking tobacco is gaining notoriety in society, and a general neighborly movement towards a smoke-free environment is becoming the norm. Regardless of these obstacles, tobacco companies are determined to stay in business, and absorb the growing pass against smoking. One main weapon of defense for the tobacco companies is their ability to decipher new costumers through persuasive advertising. The majority of new smokers are between the ages of fourteen and twenty-one. Coinciding, the majority of smoking ads are projected to a young crowd, attempting to dissolve a younger personss resistance to smoking. Campaigns such as the resume Joe Camel seem to be directed towards a younger a udience. Psychologist John Pierce, of the University of California, says advertising reduces the conc...